// 03 · CASE STUDIES

Lifts that compounded.
Attribution that held.

Each case below was statistically validated. Each conversion lift was sustained at 6+ months. We don't ship false positives.

DTC E-COMMERCE · BKK5 months · 12 experiments

Bangkok DTC — checkout flow, +27% conversion

Problem: Strong organic traffic, weak checkout. Cart abandonment at 78% — industry benchmark is 65-70%.

+27%

Conversion (organic, sustained 6mo)

-18pp

Cart abandonment

฿1.4M

Incremental monthly revenue

Approach: Scraped 14 competitor checkouts via our pipeline — found 3 friction patterns the client had but competitors didn't. Ran 12 experiments over 5 months. Wins were: collapse-by-default address fields, defer guest-checkout-vs-account question to post-purchase, add LINE/PromptPay above credit card.

SAAS · BANGKOK4 months

Thai SaaS — pricing page, +41% trial signups

Problem: Pricing page was the highest-traffic page from organic search but the second-lowest converting. Generic 3-tier layout copied from Stripe circa 2018.

+41%

Trial signup rate

+18%

Annual plan adoption

99%

Statistical confidence

Approach: Scraped 60 SaaS pricing pages in adjacent verticals to identify pattern variants. Tested: feature-led vs benefit-led headlines, ROI calculator embedded, FAQ above pricing tiers, annual-billing default. Annual-default was the biggest single lift.

HOSPITALITY · MULTI-PROPERTY3 months

Hospitality group — attribution model, 38% budget reallocated

Problem: CFO was about to slash organic-search investment because last-click GA4 attributed 78% of bookings to direct/branded.

38%

Of budget reallocated to organic/content

+22%

Total bookings 4 quarters later

-31%

CAC blended

Approach: Built a Markov-chain attribution model in BigQuery using 18 months of GA4 raw data. Showed that organic-search was the dominant first-touch channel for direct/branded bookings — i.e., the "branded" wins were caused by SEO, not in spite of it. Saved the SEO budget. SQL snippets are public on our blog.

MARKETPLACE · GA42 months

Marketplace — GA4 server-side, recovered 31% of lost data

Problem: iOS Tracking Transparency + ad-blockers were eating 31% of conversion events client-side. Decisions being made on broken data.

+31%

Conversion events captured

฿8K/mo

Cloud Run cost (worth it)

14 days

From audit to deployment

Approach: Migrated GTM to server-side on Cloud Run. Hashed first-party cookies for cross-domain tracking. Configured PDPA-compliant consent. Deployed alongside Bluewich for the front-end work.

Want a free CRO audit?

48-hour turnaround. 5 highest-impact opportunities. No commitment.

✉ umma@xx.gg

// IN-HOUSE PORTFOLIO · NAMED, LIVE, VERIFIABLE

Our own brands. Our own data.

When clients ask for proof we don't already have under NDA, we point them here. These three Bangkok luxury-furniture brands are owned by us — we built the SEO, AEO, structured data, and scraping intelligence powering each. Every metric below is independently verifiable by entering the keyword into Google or asking ChatGPT.

SOFASTOREINTHAI.COM

Space K

Ultra-luxury Korean-design custom furniture, Bangkok.

· Ranks for "custom sofa Bangkok", "Chanintr alternative Bangkok"
· Cited by ChatGPT & Perplexity for "Korean designer furniture Thailand"
· Programmatic FAQ schema across 25+ pages

THAIMANUFACTUREHUB.COM

Something Bespoke

Korean designer custom luxury furniture studio, Bangkok.

· Ranks for "bespoke furniture Bangkok", "Poliform alternative Bangkok"
· Bilingual TH/EN with full hreflang clusters
· 11-product, 8-blog content engine driven by our scraper

FACTORYSOURCETHAILAND.COM

Maison Lux

Ultra-luxury bespoke furniture atelier, Bangkok.

· Vite/React SPA · 100/100 PageSpeed mobile
· FAQPage + LocalBusiness + Organization schema
· Targets Chanintr, Cassina, Minotti competitor terms

All three brands operate at competitive Bangkok luxury-furniture price points (฿80,000+). They were chosen as test surfaces because they let us prove our SEO/AEO/scraping methodology on a market with deep-pocketed incumbents (Chanintr, Poliform, Minotti). Anything that ranks here ranks anywhere.

Lifts that compounded.Attribution that held.